Learn Business Model Thinking

The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. Here you will go through a story of a fictional company as they use the Business Model Canvas to properly document their new business idea which works on an innovative business model.

This works here because you are creating something new and explaining it using traditional presentation techniques may not be sufficient. This is a playlist of videos, starting from the intro, watch each one to understand the canvas and how you can use it.

If you need any clarification or help as you go through the resources here, feel free to reply to this topic using the Reply button at the bottom of this topic.



  • Quick 2min Overview of the Business Model Canvas

Idea to Business Model Explainer Series

  1. Getting From Business Idea to Business Model Intro
  1. Visualizing Your Business Model: Learn about the business model canvas, a visual tool to craft powerful business models.
  1. Prototyping: Avoid falling in love with your first idea, and learn how to prototype multiple business model options.
  1. Navigating Your Environment: Map the environment in which your business model will fight for survival.
  1. Proving It: Test all aspects of your business model to find out what works, what doesn’t, and what needs to change.
  1. Telling Your Story: Pitch your business model in a clear, simple and compelling way.

Deeper dive into the Business Model Canvas

  • Explainers on each of the different aspects of the business model canvas

You are progressing well in the Business Thinking Process. Now that you understand what your business idea needs, the next step in your Business Thinking Process is to understand your market. Do this by taking the Market Thinking Framework.

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