Define problem statement
This is where we state/describe what exactly the user’s problem is.
Define problem statement
- Create a problem statement by combining the items in your Needs List with items in your Insights List. You can use this template:
UserName [replace with user’s name/description] needs/wants a way to _____________________ ______________________________________ [write out user need], surprisingly // because // but [choose one that flows best to include in the sentence] _________________________________ _________________________________________ [write insight].
An example of this is: Ali needs a way to make the most of his time, but he doesn’t know how to manage his time, he doesn’t even know people can manage their time.