Define
Here you define the problem or challenge the user is facing. Knowing and understand a problem is the first step to solving it. To do this, we will use the findings/information from the interviews and research to define a problem statement.
Capture findings from research interviews
To capture findings and insights from your research complete the following tasks.
Write out the Needs List.
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Based off your notes, write out separately the things your partner was trying to accomplish by giving a gift. What were they trying to do by going through that experience. What does gift giving do for them. Needs should be verbs.
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Do this for about 4 mins. It can be less or more, depending on the time you have available.
Write out the Insights List.
- Based off your notes, write out separately the things that stood out to you as you did the interviews. These are the things you noticed would be helpful in improving that experience for your user. This is the Insights List.