This is an introduction to what community-led product management is all about.
Awesome Moh! Thank you for writing this up
While we wait for your cohort partner to sign up and get settled, would you mind heading over to the Introduce yourself! topic and letting us meet you?
Thank you for the intro, I’ll say instead of waiting for a partner, let’s kickstart this. I’ll start with a question:
What is one thing, issue or problem that annoys you so much?
One thing that annoys me so much is having to wait on others to do something which is within their ability or job role and they simply choose not to, because no one is watching them.
Thank you for this! This will be interesting to build for.
So you’re looking at improving the working with others experience yeah? Like working within a team and improving people’s willingness to do their part?
Correct me if this doesn’t capture what you are saying.
That’s exactly what I had in mind.
You’re accurate!
Perfect!
How might we improve work delivery within teams?
Now onto the next set of tasks!
Get 3 individuals you can ask a few questions around this.
They can be your friend, your manager, a colleague or a random stranger. Preferably someone you know who works in a team and has experience with this problem.
- They will form the initial community you are building for, for the whole of this exercise.
Get a way to record your notes
- Get a pen and note, a notepad or a recorder to write out and record their responses to your questions. This will tell you more about this experience and ways to improve it.
I have everything in order, three individuals I can start with, a notepad and a pen
Awesome! I hope these aren’t the individuals who you are upset at for not doing their work though?
Absolutely not, these are my accountability partners and also my tribe
Okay, we’ll have to mix it up a bit. We don’t want only people you already know wella, we need people you don’t know too.
1 can be from your tribe, another one can be a colleague or an acquaintance, and the last can be one of your normal friends.
Alright
Yeah I can do that.
Yay!
Glad to hear that, share when you are set, I am really excited that you are this invested
I selected three friends for the purpose of this case study as instructed.
One of them is Joseph: he’s a HR Specialist and also the founder of JOF Foundation which is an NGO that provides food and clothing relief to the less privileged.
The second person is Dami: she’s a Product Manager in the Biotech Industry and also the owner of Oceane fragrance.
And the third person I chose is Femi: he’s a Digital product designer, UX researcher, graphic designer and Web developer.
I selected these three people because I can count on them to be truthful in their responses even if it’s not something I would have hoped for, I can guarantee that they’d be honest with their feedbacks.
Empathize
That is the goal for the next set of tasks.
Here we look through the point of view/perspective of your community/users, because to design or solve a problem for them, we have to understand how they see and feel it. To do this, we will interview them informally.
Ask your friends about the last time they had to work in a team to complete a project, what happened? How was it?
Basically, you want to know as much of the whole experience as possible. To do this use these prompts:
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How were they put into these teams? How was work done? What was difficult about doing the work? What was easy about it? What was the experience in these teams like?
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In asking, try to understand what happened and why it happened. Take note of things they found interesting or surprising.
Alright
I’d reach out to them. I’m on it
I reached out to all three person I selected for this case study, these are the responses I received from two of them so far.
The first response I got was from Joseph; he explained that they were assigned into teams based on their job roles and responsibilities for a data sourcing project. He also explained that they worked together using google sheet to track their workflow and individual tasks. The difficulty he experienced while working on the project was in relation to research and also, the different levels of expertise of the people in his team affected the timeframe of the project. He identified that the part of the project he found the most easiest was in the area of sharing idea because everyone on his team were HR professionals, they had that in common and were able to think alike and suggest practical ideas towards the project. The experience he gained from the project was him learning new things from other professionals and sharing valuable ideas with his fellow colleagues.
The second response I got was from from Femi; he mentioned that they were shared into teams based on their job roles as well. He mentioned that how they worked was relative using different platforms. Figma where multi-users on the same team can see work done by other members and even as its being done. Messages and chats are used to communicate on the same Figma board, and if any cumbersome thing needs to be explained, Microsoft Teems call was where they shared their screens. What he found difficult while working on the project was splitting tasks among the different users, and understanding their work process. And he discovered that the easy part of the project was less work as task is split across the team, it’s faster too. The experience he gained from the project was a mixed feeling, it can be both fun and annoying at the same time, understanding how others think and learning more effective ways to do work.
Reading through …
Something is missing here. Can we jump on a call?
What time would be fine by you.